Cold as hell. It's the product that Anthony Sullivan literally set himself on fire during the commercial in attempts to sell. The "wow," demonstration alone is enough to make one reconsider their regular fire extinguishers. Few As Seen on TV products caught as any people's attention as the Cold Fire extinguishers. It was the kind of domestic safety device that even men felt secure enough in themselves to have and to hold around the house.Cold Fire is based off an industrial product where laborers around heat and fire could spray the product on themselves to keep from getting overheated - or worse - caught on fire.
In the billing, Cold Heat could withstand temperatures up to 5,000C (the site's down, but I'm pretty sure that stat's right).
Cold Fire was one of the first big successes of Discovery Channel's "PitchMen," during season 2, episode 1. So the episode goes, the inventor, Ray Geissler, went to the Sullivan Productions offices in Tampa Bay to show the team the product for the first time. Sully, intrigued by the product, immediately went to test it out on himself.
That might be true; that might not be. We do know that the office wasn't the only place before the shooting that Sully set himself on fire with Cold Fire. Here's a video of him and Billy Mays, Jr. testing out the product during 2009 ERA D2C Convention in Las Vegas.
When the product once again becomes available for sale, we'll let you know.
(photo credit: GetColdFire.com)
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