Awesome Auger - Was It PitchMen's Billy Mays that Made it Awesome?

Posted on: Jan 20 2011 at 05:37 - comments
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Price: $19.99 + 8.95 S&H (+ S&H for each bonus item) Purchase includes: 4" Awesome Auger, 3" Bulb Auger, *Bonus* Corded Drill, *Bonus* Awesome Auger Weeder

What Is an Awesome Auger?

I'm used to seeing the first 2 seconds of the Awesome Auger commercial because every time it ran late night on ESPN, our cable provider would play a local business commercial over top. It wasn't until I was watching PitchMen, Season 1, Episode 8 - " Digging for Dollars " where I got to learn about the making of the PitchMen product & of the story of its inventor, Tommy Matasko .

Who is Tommie Matasko

Tom Matasko is a second generation pitchmen who learned the craft from his father. Tommie met Billy Mays back in the 1970s out in the Ohio flea markets. Passionate and determined, Matasko's success allowed him to take up flying. In 1996, while on his way to pitch a show with his father, Matasko was in a plane accident that left him in a coma for months. The accident also claimed his legs and confined to a scooter thereafter.

Not one to let life get in the way of his plans, Matasko was watching the gardener at his next store neighbor's struggle. While watching, the idea for the Auger came to him. Tommie went to work building a prototype. 

The Matasko story is the stuff of legends in the industry. One of those who was inspired was none other than Billy Mays. When Matasko reached out to Mays about the product, Mays was honored to pitch it. The rest is now infomercial history.

Awesome Auger Claims

"It takes the hard work out of yards work." - Billy Mays (source:   buytheauger.com )

  • PLANT twice as much in half the time
  • DIG holes, plant trees, shrubs & bushes with ease
  • BLAST through hard rock or clay
  • CUT through THICK roots
  • POWER out rock & remove stubborn stumps
  • No bending, no backaches, no blisters
  • Attaches to ANY drill - just pull the trigger, plant and grow

But perhaps the best claim of all is that if you break it, they will replace it for free (though, I don't know who pays for the S&H for it).

Awesome Auger - Claims, Complains, Fraud, Scam

An infomercial product that has moved millions upon millions of dollars in merchandise is destined to get a little online backlash. Awesome Auger is no different. The biggest complaints we find online doesn't center around the product so much as the ordering process. BE CAREFUL WHEN ORDERING ONLINE. How does an electric auger and cordless drill (bonus) sell for only $20? Well, the manufacturer isn't paying for the S&H (aka "Shipping & Handling). You'll be paying that. And when you buy it online, you'll see a few upsell ads that you just "have to have." It's been awhile since I've seen the upsell process, but if it's still like most typical online direct response products - infomercials, as seen on tv and otherwise - the default selection is set to "yes," so don't go blindly clicking through just to get to the end.

Though the issues with customer service & cancelling orders is a little disturbing to read. I hope that gets cleaned up. Billy Mays-sponsored products are usually pretty good at addressing the issues. But, like I said, "be careful when ordering online." Don't go too fast!

Here are a links to a couple sites that have Awesome Auger complaints:

Do You Have an Awesome Auger? Can You Do Twice the Yard Work in Half the Time? We'd Love to Hear About Your Experiences with it.


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